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About Us

Established over 10 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products to everyone. It democratises technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, home appliances, laptop and lifestyle products.

50

COUNTRIES

15,000,000

WORLD’S LARGEST PRODUCT TEAM

15,00

SERVICE CENTERS

Our Vision

To be a reliable smart life brand favored by the families in emerging markets worldwide.

Mission

Aims to provide democratises technology electronic product and lifestyle product which allow consumer to enjoy a better life.

History of itel

Cooperated with famous operator Airtel

2013

First batch of itel VIP stores were set up in Mali, Rwanda, and Nigeria

2014

Entered Bangladesh market

2015

Cracked the India market

2016

Entered Vietnam market

2016

Annual sales volume reached 50 Million

2016

The 51st Africa’s most-admired brand

2016

itel global footprint expanded to around 50 emerging countries

2017

Annual sales volume reached 77+ Million

2017

The 25th Africa’s most- admired brand

2017

Entered Russia and Philippines market

2018

Launched itel Home Appliances and Accessories Products

2019

Entered Pakistan market

2019

Enter Myanmar, Indonesia and Thailand market

2020

First batch of itel home stores were set up in Nigeria and Kenya launched itel laptop and electrics products

2021

Launched itel Laptop and Electrics Products

2021

The 15th Africa's most-admired brand

2022

According to IDC worldwide mobile phone tracker report, itel has ranked No.1 Global Smartphone Brand (under $100) market share and No.1 Feature Phone Brand market share in Q2 2022 also itel's regional markets including Bangladesh, Pakistan, Indonesia, and Thailand have marvelous achievement on the local market shares of smartphones. As per data source, Bangladesh takes place on No.1 smartphone brand under $100 and Thailand takes place on No.3, Indonesia & Pakistan ranked No.1 smartphone brand under $75.

2022

First batch of itel home stores were set up in Nigeria and Kenya launched itel laptop and electrics products

2021

in this year itel has emerged has a smart-life brand by launching Home appliances and accessories

2019

itel global footprint expanded to around 50+ emerging countries. It’s Annual sales volume reached 77+ Million. On the same year it became the 25th Africa’s most- admired brand.

2017

Cracked the India and Vietnam market. Annual sales volume reached 50 Million and became the 51st Africa’s most-admired brand.

2016

itel started it’s operation in Bangladesh market

2015
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013